REGNARD RAQUEDAN

(632) 961-5201 · (0919) 290-7711
regnard @ raquedan.com
http://regnard.raquedan.com

Career Summary

• MBA and MSc. graduate with international work experience
• Award-winning web designer and certified IT professional
• Served as a Web/Online Marketing Consultant for Philippine companies and multi-national corporations
• Active IT community leader and advocate

Core Competencies

• User Experience Design
• Information Architecture
• Web Design & Development
• Social Media Marketing & Blogging
• Internet Market Research
• Project Management

Education

Master in Business Administration (2008)

Asian Institute of Managment, Makati City, Philippines

• 84% GPA; completed management research report on internet marketing cases
• Sports Committee Head, AIM Student Association; Organizer, AIM Poker Championships
• Organized Web 2.0 corporate blogging and online reputation management seminars

Master's Degree in Information Management (2007)

Ateneo Graduate School of Business, Makati City, Philippines

• 3.4/4 GPA; completed thesis on Human-Computer Interaction & Usability of web applications

B.S. Degree in Geodetic Engineering (2003)

University of the Philippines - Diliman, Quezon City

• Graduated in Top 10% of program

Recent Employment History

Information Architect - Stratpoint Technologies, Inc. (Mandaluyong City, Philippines), since December 2009

• Reviews in detail website statistics and usage patterns of different facilities to identify the biggest bottlenecks;
• Monitors new user registrations and repeat usage, and address biggest bounce pages identified;
• Helps map the overall behavior of the users of various projects;
• Plans and executes appropriate user research with the target audience to validate understanding of their current online and mobile behavior.

Consultant - Asian Institute of Management (Makati City, Philippines), since August 2008

• Helps AIM develop its Internet Marketing strategies for recruitment, community-building and online reputation management
• Develops and taught internet marketing courses for executives & MBA students
• Evaluated technology & internet-related proposals
• Trained marketing department in Web 2.0 & social media marketing

Senior Lecturer - University of the Philippines Information Technology Training Center (Quezon City, Philippines), since October 2005

• Develops courses for web design & web development; teaches on a part-time basis

Management Intern - Infosys Technologies, Ltd. (Bangalore, India), May 2008 - July 2008

• Developed and co-designed Innovation Management system prototype for enterprise and customer collaboration
• Participated in requirement gathering sessions, interviewed business and technical resources, extracted requirements, documented the findings
• Utilized advanced marketing frameworks and Web 2.0 technologies to build the project

Web Team Lead - One Hundred Services, Inc. (Makati City, Philippines), July 2006 - April 2007

• Directed and led web initiatives of company;
• Determined feasibility, cost and time estimates and impacts on current and proposed systems.
• Met with corporate clients in defining project requirements and scope
• Analyzed usability and search engine performance of web projects
• Managed a team of six and used metrics-driven performance evaluation
• Implemented quality-oriented procedures that cut errors by 60% within 2 months

Project Coordinator - Ayala Foundation, Inc. (Makati City, Philippines), February 2005 - July 2006

• Coordinated with developers for the Java Education & Development Initiative (JEDI) project
• Developed project plans and managed resources to meet project deadlines
• Managed interns and student assistants for technology incubation projects
• Collaborated with partners in requirements management and budgeting of projects outsourced to the Java Research and Development Center

Web Designer - East West Banking Corporation (Makati City, Philippines), May 2004 - February 2005

• Redesigned bank's internet banking portal, ensuring adherence to usability and web standards.
• Helped the Company gain prestige and media exposure when the banking portal was recognized as the Best Banking & Finance Website at the 2004 Philippine Web Awards.

Relevant Skills

IT Consulting

• Served as consultant for Sun Microsystems, Philippine National Bank, Ayala Foundation & Asian Institute of Management in development of web presence and internet marketing strategy
• Analytical skills to gather & interpret business requirements and provide documentation at a level
easily understandable to those not having a deep IT background
• Met with clients for data gathering, requirements analysis, reporting and project closing

Web Design & Development

• Skilled in end-to-end deployment of dynamic websites
• Designed multiple web interfaces with standards-compliant XHTML & CSS for mobile and desktop browsers
• Developed in multiple web platforms: PHP-MySQL, ASP-MSSQL, JSP, Flash
• Adept in configuration & customization of Open Source Content Management Systems (Drupal & WordPress)

Internet Marketing

• Developed internet marketing strategies and campaigns Google AdWords and Search Engine Optimization, email marketing and interactive display advertisements

Market & User Research

• Proficient in Usability & user research, development of Information Architecture, and system wire-framing
• Knowledgeable in statistical analysis using SPSS & MS Excel and development of market research tools

Public Communication and Presenting

• Spoke at various large audience events in Manila, most recent being the Search Engine Marketing
Conference (2007), Philippine Youth Congress in Information Technology (2008), and World Usability Day (since 2005)
• Writes in blogs that advocates web standards, usability and social media for business
• Communicates fluently in English & Filipino; learned fundamental Spanish & Japanese

Publications

• Never Heard of Social Media? It Could be Helping Your Company Right Now - article at AIM Leader Magazine, First Quarter 2010
• Confessions of an MBA Blogger - article at AIM Leader Magazine, Fourth Quarter 2009
• Asian Institute of Management: Web Analytics (2008) - business case and teaching note, written with Prof. Ricardo A. Lim & Prof. Horacio M. Borromeo, Asian Institute of Management; unpublished
• SM Hypermarket: Blog Marketing (2008) - business case and teaching note, written with Prof. Ricardo A. Lim & Prof. Gaston D. Ortigas, Jr., Asian Institute of Management; unpublished
• Evaluation of the Usability of Philippine Higher Education Websites (2007) - masters thesis;
accepted and presented at the 2008 National Conference for Information Technology Educators (Philippines); unpublished
• Animation in a Flash (2006) - Co-authored text book with Alexander A. Maximo, Joy T. de Jesus, Jr., Brian P. Loya & Jaime Caro, PhD, for TechFactors, Inc.

Awards and Certifications

Sun Java Technology Certification

• Sun Certified Java Associate

Adobe Certified Expert

• Adobe Certified Expert - Web Specialist CS3
• Adobe Certified Expert - Dreamweaver CS3
• Adobe Certified Expert - Photoshop CS3
• Adobe Certified Expert - Flash CS3
• Adobe Certified Professional - Certified Dreamweaver 8 Developer
• Adobe Certified Professional - Certified Dreamweaver MX 2004 Developer

JITSE-Computer Graphic Arts Society of Japan

• 1st Computer Graphics Examination-Philippines Passer (2002)

Philippine Web Awards

• Winner - Best Website for Banking and Finance (2004), Semifinalist (2002)

Philippine Blog Awards

• Finalist (2008)

Microsoft Windows Server Best of the Web

• Finalist (2004)

Professional Regulation Commission

• Licensed Geodetic Engineer

Memberships and Affiliations

• Mozilla Philippines Community
• Usability Professionals Association
• Philippine Web Designers Organization
• UX Book Club - Manila
• Adobe User Group - Philippines
• Interaction Designers Association - Manila Affiliate Chapter
• W3C Web Accessibility Initiative Interest Group
• Philippines Web Accessibility Group

Speaking Engagements

• Explore IT 2010, Makati City, Philippines
• MICECON 2010, Subic Bay, Zambales, Philippines
• Form, Function & Class - Philippine Web Design Conference 2009, Makati City, Philippines
• Graphic Expo 2009, Pasay City, Philippines
• National Conference for IT Educators 2008, Los Bańos, Laguna, Philippines
• Philippine International IT Expo 2008, Pasay City, Philippines
• WordCamp Philippines 2008, Manila, Philippines
• SEMCON 2007, Makati City, Philippines
• Y4IT 2007-2009, Quezon City, Philippines
• World Usability Day 2005-2008, Makati City, Philippines
• Ateneo Graduate School of Business (Guest Lecturer), Makati City, Philippines
• University of the Philippines - Diliman (Guest Speaker), Quezon City, Philippines
• University of Santo Tomas (Guest Speaker), Manila, Philippines
• Lyceum of the Philippines (Guest Speaker), Manila, Philippines
• Far Eastern University - East Asia College (Guest Speaker), Manila, Philippines
• De La Salle University - Manila (Guest Speaker), Manila, Philippines

Last edited: July 24, 2010